Men Are From Gizmodo, Women Are From

Web browsing on the cellphone is shifting to the mainstream, as growth among women, seniors and teens outpaced that of earlier adopters, according to new data from Nielsen.

The research firm said that the mobile Web audience grew 34 percent to 56.9 million in July, up from 42.5 million a year ago. That jump was led by consumers aged 65 and older, whose use increased 67 percent, as well as women, whose use rose 43 percent. Thirteen- to 17-year-olds saw a 45 percent increase.

“As with other forms of Internet technology, more men were early-adopters of the mobile Web and still make up a slightly larger presence today,” Chris Quick, client services manager of mobile media, said in a blog post.

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