WTF? Web Throws Cheeseheads for a Loop.

Internet culture, you owe the good people of Wisconsin an apology.

There they were, just minding their own business. And trying to generate a bit more business via the Wisconsin Tourism Federation, a 30-year-old industry lobbying group.

And then you smart alecks have to go and point out that the group’s acronym has become a popular way for kids these days to express befuddlement, in an R-rated way. (If you’re not sure what I’m talking about, go ahead and type “WTF” into a text message and send it off to some of your pals under the age of, say, 40. They’ll spell it out for you.)

So the WTF had to go and change its logo, Web site and name. If you’re looking for “Wisconsin tourism industry’s unified voice in government relations,” you should Google “Tourism Federation of Wisconsin” from now on.

What a hassle! All of which could have been avoided if you people were less reliant on acronyms and F-bombs.

But since that’s unlikely to change, somebody ought to give Finite Matters Ltd. a heads-up, too.

[Before and after logos via The Register]