Qualcomm Makes Bet on Mobile TVs

Qualcomm Inc. (QCOM), which is known more for cellphone chips than products sold to consumers, is betting that a new pocket-sized device will spur more interest in mobile TV.

The San Diego-based company late Tuesday announced that a subsidiary will begin offering what it calls FLO TV Personal Television. Qualcomm said U.S. retailers are expected to offer the device over this holiday season at a suggested price of $249.99.

FLO TV is a wholly owned Qualcomm unit that operates a special network that broadcasts TV signals, rather than having users call up video programming using conventional cellular networks. So far, the service has been available on specially equipped cellphones.

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