Hearst Launches Aggregator Site LMK

Hearst today launched LMK.com, a low-cost Web roundup on topics from college football to reality television.

(For the youth-challenged, “LMK” is the texting shorthand for “let me know.”)

LMK joins a crowded field of aggregation sites, which cull news and information from across the Web and organize them by topic or in other user-friendly ways. Other aggregators include Topix, Newser and Daylife, and sites like the Daily Beast that combine aggregation with their own content.

LMK will be nearly entirely automated, with just one full-time employee. Initially, the most developed part of the site is about college football, with news, blog posts, photos and statistics. It will roll out new topics every few weeks.

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