Hearst Launches Aggregator Site LMK

October 9, 2009 at 12:16 pm PT

Hearst today launched LMK.com, a low-cost Web roundup on topics from college football to reality television.

(For the youth-challenged, “LMK” is the texting shorthand for “let me know.”)

LMK joins a crowded field of aggregation sites, which cull news and information from across the Web and organize them by topic or in other user-friendly ways. Other aggregators include Topix, Newser and Daylife, and sites like the Daily Beast that combine aggregation with their own content.

LMK will be nearly entirely automated, with just one full-time employee. Initially, the most developed part of the site is about college football, with news, blog posts, photos and statistics. It will roll out new topics every few weeks.

Read the rest of this post on the original site

Tagged with: aggregation sites, automated, blog posts, college football, Daily Beast, Daylife, digital, Digits, employee, frontpage, Hearst, innovation, Internet, LMK.com, Newser, photos, reality television, Shira Ovide, software, statistics, The Wall Street Journal, topic, Topix, Web

comments so far. Add yours.

Must-Reads from other Web sites

“You Get on the Internet and Pretty Soon You’re Drunk”: The Orthodox at Citi Field

Sean Patrick Cooper, Contributor, The Awl

Meet the Tireless Entrepreneur Who Squatted at AOL

Daniel Terdiman, Senior Writer, CNET

Mark Zuckerberg’s Unpleasant New Life

Felix Salmon, Finance Blogger, Reuters

Anyone Can Do It. Data Journalism Is the New Punk.

Simon Rogers, News editor, The Guardian

Fashion World Mulls Facebook IPO’s Impact

Rachel Strugatz, Editor, Women’s Wear Daily

The Unabomber’s Pen Pal

Jeffrey R. Young, Senior Editor, Chronicle of Higher Education

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Web Sites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other Web sites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Voices is edited by Beth Callaghan.