Digg Triples Revenue Forecast, Says Ad-Commenting to Come

Digg is known for drumming up traffic to the sites that are linked from its popular home page. Can it perform for online advertisers too?

According to three of its executives, its recent forays into ads that play along with its vocal, tech-savvy audience are making gains. One major push involves what the San Francisco company calls Digg Ads, which look like the articles that Digg users submit and vote to promote to the home page.

If they like the ad, they can vote it up, which increases the number of times it will appear. If they don’t, they can “bury” it.

Read the rest of this post on the original site

Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »