Digg Triples Revenue Forecast, Says Ad-Commenting to Come

Digg is known for drumming up traffic to the sites that are linked from its popular home page. Can it perform for online advertisers too?

According to three of its executives, its recent forays into ads that play along with its vocal, tech-savvy audience are making gains. One major push involves what the San Francisco company calls Digg Ads, which look like the articles that Digg users submit and vote to promote to the home page.

If they like the ad, they can vote it up, which increases the number of times it will appear. If they don’t, they can “bury” it.

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