Grammy Judges Vet Nominees Online
Grammy judges will be listening to the upcoming award nominees online, thanks to a partnership with Yangaroo, a Canadian media-distribution start-up.
The company’s technology encrypts music files with a watermark and lets record labels share them securely with radio stations and other destinations. The watermark allows Yangaroo to identify each person who has downloaded a track, so if a song is leaked, it can trace its origin.
Cliff Hunt, Yangaroo’s operating chief, used to work in music production and management but helped to start the company in 2004 after seeing a presentation about Biopassword. The biomarker system, now called AdmitOne Security, identifies a person’s unique typing rhythm. Mr. Hunt acquired the rights to use it for music and advertising.