Pepsi Apologizes for "Before You Score" iPhone App

Looking for obnoxious chauvinism? There’s an app for that.

Pepsi’s (PEP) Amp energy drink issued an apology for its new iPhone app, called Before You Score, which drew outrage from some female consumers who deemed the application sexist.

Amp tweeted, “Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback,” and even included a self-deprecating “pepsifail” hashtag.

The Before You Score app drew ire for its male-centric approach to categorizing women, calling itself “a roadmap to success with your favorite kinds of women–24, in all.”

Read the rest of this post on the original site

Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »