Pepsi Apologizes for "Before You Score" iPhone App

October 14, 2009 at 1:00 am PT

Looking for obnoxious chauvinism? There’s an app for that.

Pepsi’s (PEP) Amp energy drink issued an apology for its new iPhone app, called Before You Score, which drew outrage from some female consumers who deemed the application sexist.

Amp tweeted, “Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback,” and even included a self-deprecating “pepsifail” hashtag.

The Before You Score app drew ire for its male-centric approach to categorizing women, calling itself “a roadmap to success with your favorite kinds of women–24, in all.”

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Tagged with: advertising, AMP, app, Before You Score, chauvinism, digital, Digits, frontpage, hardware, hashtag, iPhone, Marisa Taylor, Pepsi, pepsifail, software, telecom, The Wall Street Journal

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