How Start-Ups Attract Corporate Acquirers–And How They Blow It

Corporate investors and acquirers are showing more interest in potential deals after a difficult economic downturn, but start-ups can improve their chances of a favorable exit by taking some steps of their own.

A group of top executives from technology companies speaking at the Dow Jones VentureWire Technology Showcase on Wednesday gave their suggestions on do’s and don’ts when seeking an investment or acquisition from these companies.

When building a start-up with an eye toward a future acquisition, it’s important for start-ups to know the companies they are targeting, panelists said.

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