Apple Makes It Easier for Free iPhone Apps to Make Money

Apple Inc. (AAPL) said Thursday it will let iPhone application developers offer their users the option to buy additional content or features within a free app on its App Store.

App developers said they received an e-mail notice from Apple informing them that the in-app purchase feature was now available for free apps and that it would “simplify your development by creating a single version of your app that uses in App Purchase to unlock additional functionality, eliminating the need to create Lite versions of your app.” A spokeswoman for Apple confirmed the news.

The in-app purchase feature, which was first introduced in March, allows developers to offer fresh content for purchase within an app such as new levels in a game, additional books in an e-book app, or expanded capability in productivity apps.

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