Peter Kafka

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Plastic Logic Offers a (Quick) Look at Its Kindle Killer: Meet the Que

Plastic Logic, which has been talking up its coming e-reader for some time now but hasn’t actually started selling it, has a little more to say: It will have more to say about its coming e-reader in a few months.

Oh, and its coming e-reader has a name–the Que. Here are some glimpses of what it looks like in profile and dim lighting:

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And here are some general descriptions of the Que, from a press release the company put out today:

With QUE, Plastic Logic is expanding the eReader category, which to date has focused on leisure reading devices and casual users. QUE is designed to simplify the multi-faceted lifestyle of the modern businessperson, and to quite literally lighten their workload. In addition to connecting its users with their business and professional newspapers, books and periodicals, QUE supports the document formats business users need (including PDF, Word, PowerPoint, and Excel documents) and features powerful tools for interacting with and managing the content.

“The QUE brand stands for a premium reading experience,” said Richard Archuleta, CEO of Plastic Logic. “QUE enhances business performance and gives you a competitive edge. More than an eReader, QUE means business.”

Extra thin, lightweight and wireless-enabled, QUE is the size of an 8.5 x 11 inch pad of paper, less than a 1/3 inch thick, and weighs less than many periodicals. The innovative QUE proReader features the largest screen in the industry, an intuitive touch screen user interface, and provides access to a file cabinet’s worth of documents, plus your favorite–and most necessary–publications.

Want other details? You’ll have to wait until Jan. 7, when Plastic Logic says it plans to offer “full product specifications, availability and pricing” information at the Consumer Electronics Show.

Which means Plastic Logic will miss out entirely on the upcoming holiday season, during which consumers will be presented with a slew of e-reader choices: There’s Amazon’s (AMZN) Kindle, of course, and Sony’s (SNE) Reader line, an entry from iRex, and perhaps Barnes & Noble’s (BKS) device as well.

The bookseller, which will support both Plastic Logic’s device and the one from iRex, is set to show off its branded reader on Tuesday.

I’m assuming that Plastic Logic will shrug that off, given that it’s presenting the Que as a business device (you caught that in the press release, right?). But it sure would be nice to have it available sooner than later, right? Then again, Apple’s (AAPL) purported tablet device isn’t supposed to show up until next year either.

Here’s a video of an extensive demo of the then-unnamed Que Plastic Logic CEO Richard Archuleta provided for Walt Mossberg and Kara Swisher at the seventh D: All Things Digital conference last May.


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When AllThingsD began, we told readers we were aiming to present a fusion of new-media timeliness and energy with old-media standards for quality and ethics. And we hope you agree that we’ve done that.

— Kara Swisher and Walt Mossberg, in their farewell D post