Barnes & Noble Reader Out Tuesday

A new electronic book reader is expected Tuesday from book seller Barnes & Noble Inc. (BKS) that will challenge readers from Amazon.com Inc. (AMZN) and Sony Corp. (SNE) with a color touch-screen and $259 price, according to a planned ad for the device.

The price for the reader, called the Nook, matches that of Amazon’s Kindle. The Kindle controls about 60 percent of the burgeoning e-book market, according to Forrester Research.

Details of the reader appear in a full-page advertisement viewed by The Wall Street Journal in the New York Times Book Review section dated Sunday, Oct. 25. The advertisement says the Nook will enable its owners to “Lend eBooks to friends.”

A spokeswoman for Barnes & Noble declined to comment.

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