7digital Plans iPhone App, Google-Music Talks, in U.S. Expansion

Music-download service 7digital faces plenty of skepticism since its U.S. launch two weeks ago.

According to Ben Drury, its co-founder and chief executive, many of the questions–how do you compete with iTunes, how do you stand out amid a sea of music services–are valid ones.

“We didn’t want to just launch a ‘me-too’ store,” he said in an interview in New York, where he’s attending the CMJ Music Marathon and meeting with media companies old and new, including CBS (CBS), eBay (EBAY), Pandora and AOL, to discuss potential partnerships.

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