Kara Swisher

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Apple Ads' New Target: Windows 7 (See the Videos!)

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Here are the three new Apple (AAPL) commercials trying to take a smack at the launch of Windows 7 (MSFT), the new operating system software from Microsoft.

The “Get a Mac” advertising features the PC and Mac guys, as usual, but are quite a bit meaner than usual.

The first, titled “Broken Promises,” is a series of flashbacks to promises made about earlier Windows versions, complete with flip sunglasses.

The second, “Teeter Tottering,” has a Windows user switching over to Mac instead of upgrading from Windows XP. “I could stick with what I know, but what I know is pain and frustration,” she says. Ouch!

The third commercial, called “PC News,” has the PC guy as a television anchor, talking to a reporter at the Windows 7 launch, to disastrous results.

Here are the new videos (and you can see all the Apple ads here):


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik