Kara Swisher

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Apple Ads' New Target: Windows 7 (See the Videos!)

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Here are the three new Apple (AAPL) commercials trying to take a smack at the launch of Windows 7 (MSFT), the new operating system software from Microsoft.

The “Get a Mac” advertising features the PC and Mac guys, as usual, but are quite a bit meaner than usual.

The first, titled “Broken Promises,” is a series of flashbacks to promises made about earlier Windows versions, complete with flip sunglasses.

The second, “Teeter Tottering,” has a Windows user switching over to Mac instead of upgrading from Windows XP. “I could stick with what I know, but what I know is pain and frustration,” she says. Ouch!

The third commercial, called “PC News,” has the PC guy as a television anchor, talking to a reporter at the Windows 7 launch, to disastrous results.

Here are the new videos (and you can see all the Apple ads here):


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald