Cult Musician Mojo Nixon Storms the Web
Cult musician Mojo Nixon hasn’t had a hit in years, but he’s moved over a million songs at Amazon.com (AMZN) so far this month.
The artist, who calls his revved-up rockabilly sound “psychobilly,” earlier this year cooked up a scheme to put almost his entire catalog up on Amazon.com, for free. “I’m losing a little bit of money in the short run,” Mr. Nixon says. But “in the long run, there is going to be much bigger Mojo awareness.” He and his online distributor, The Orchard, hope the move will lead to bigger sales and other opportunities, such as licensing more of his songs to Hollywood and Madison Avenue.
Mr. Nixon, who was hoping to get just 10,000 or so downloads out of the scheme, says he is very happy with the outcome so far.