Microsoft Emphasizes the Real Deal

Microsoft’s (MSFT) big launch of the new Windows 7 operating system on Friday in Beijing was much like its launches around the world: a huge, boisterous demonstration of new features such as being able to share music across multiple computers in one home. With one big difference: the emphasis that executives put on the benefits of “genuine” Windows 7 over pirated versions, showing that piracy remains a huge concern in China, the world’s second largest market for personal computers.

“It’s very important to make sure that people are understanding the benefits of running genuine Windows over pirated copies,” Microsoft Vice President of Windows Platform Strategy Mike Nash told an audience of mostly Chinese reporters. “I look at all of you as great witnesses to explain that to all of China.”

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