Kara Swisher

Recent Posts by Kara Swisher

Beware Google: Bing Is Going to Suck Your Blood, Um, Market Share: The New Commercial

bela-lugosi--dracula

Here is a funny but decidedly creepy new commercial from Microsoft (MSFT), in its ongoing marketing campaign to push its Bing search service.

In the commercial, below, titled “Vampire Decision Engine,” the software giant taps into vampire mania, playing into Halloween and the next chapter in the “Twilight” movie series, “New Moon,” set to debut in November.

In it, an Edward Cullen type, aided by a comely young woman, is looking for a place to “eat.”

According to Bing’s blog, it’s one of a new series of television spots in its $100 million marketing campaign.

The creative is different from earlier commercials, which featured search-overloaded people spouting keywords.

“Our latest Bing advertisement is the first in a series of new commercials where we highlight specific ways Bing can help simplify your life and help you make decisions faster,” said Bing in its blog.

You can see more video on Bing’s YouTube channel, owned by, yep, Google (GOOG)!


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik