Food and Gigantism Meet in Online Competition

October 28, 2009 at 12:31 pm PT

This Is Why You’re Fat, a Web site for food gone awry, is holding a photo competition in which contestants visit New York street vendors and shoot themselves with coronaries-on-plates.

It’s not a contest for the faint of heart. For a site whose tag line is “Where dreams become heart attacks,” each food truck will create an appropriate contest dish, like chocolate cupcakes with bacon shavings.

This Is Why You’re Fat will tweet the location of the participating vendors every 20 minutes, and competitors are to respond by sending a photo of him- or herself with the dish. The first player to post pictures from all six trucks will win a party for 25 friends catered by his food truck of choice, as well as free copies of This Is Why You’re Fat’s new book. The competition will also be filmed by VendrTV, a weekly street-food podcast.

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Tagged with: digital, Digits, food, food truck, frontpage, Internet, Marisa Taylor, photo competition, podcast, social networking, street vendors, tag line, The Wall Street Journal, This Is Why You’re Fat, Twitter, VendrTV, Web site

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