Peter Kafka

Recent Posts by Peter Kafka

Apple Ad Guru: I’m Not Going Anywhere

Lee Clow, who gets credit for a couple decades worth of Apple’s iconic advertising campaigns, wants us to know that he isn’t going anywhere.

His agency, TBWA/Media Arts Lab, is shuffling people around, however. If you’re reading this story on this Web site, you probably don’t care about the details, but you can find them here and here. The takeaway: Clow isn’t retiring, he’ll still have a hand in Apple (AAPL) campaigns, and he’s a bit bemused by the way the Internet has treated his org chart shuffle.

“Look at how the blogosphere decided to make it a conversation about me,” he writes in a letter distributed to his staff.

Psst! Big secret here: The blogosphere doesn’t really care about Lee Clow.

It cares about Apple, Apple, Apple. And if it’s an Apple, Apple, Apple story that gives the blogosphere the chance to embed some Apple advertising, too? Then the blogosphere really likes that!


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