Kara Swisher

Recent Posts by Kara Swisher

And You Thought Ask.com Had an Annoying Jingle–Try "Bing Goes the Internet"


Now, BoomTown likes a good jingle as much as anyone else, but this new one from Microsoft’s Bing search service is sticking in my head like a piece of chewed gum.

Shot at Keith Valley Middle School in Horsham, Pa., it uses 400 very adorable sixth graders, who are dragooned into one very large “Bing Goes the Internet” dance–complete with logo wear. The kids rock, the advertising jingle not so much.

They are using the winning entry in the Bing jingle contest, by Jonathan Mann.

I must say, regretfully, stick with vampires, Microsoft (MSFT).

In any case, here’s the video, as well as one of the super-duper, migraine-inducing “I Do! I Do!” television commercials from Ask.com–a unit of InterActiveCorp (IACI)–below it:

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus