App Watch: A Matchmaker in a Sea of Apps

One of the frequently heard complaints about iPhone applications is that with more than 85,000 options, finding good ones can be tricky and time-consuming. Could the answer be yet another app?

Envio Networks on Tuesday is launching Chorus, a free app that shows users the ones their friends are trying out and suggests ones that might interest them. The Andover, Mass.-based company, which has received funding from Matrix Partners and North Bridge Venture Partners, specializes in social-networking technology and saw the Apple (AAPL) device as a good showcase for what it can do.

“We think that shared discovery is a very powerful concept,” said Manish Jha, Envio’s chief executive, who ran ESPN’s mobile unit previously.

To use Chorus, you register and add some friends, which you can do by inviting phone contacts, Facebook friends or even contacts in your immediate vicinity, who must also be Chorus users. You can then see apps they’ve added in an “activity feed,” which looks and behaves similarly to Facebook’s news feed.

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