Will iPhone Lead the Growth in Portable Gaming?
At its media event in early September, Apple (AAPL) threw down the gauntlet to Nintendo Co. and Sony Corp. (SNE). Dedicated gaming gadgets like the Nintendo DS and PlayStation Portable “seemed so cool,” said Phil Schiller, Apple’s head of marketing, but “they don’t stack up against the iPod touch.” Now an industry research firm has come out with numbers that back up Apple’s challenge.
A study by DFC Intelligence, released on Friday, predicts that games for the iPhone and iPod touch (an iPhone without the cellular capabilities) will be the principal drivers for growth in the overall portable and mobile gaming market in five years.
