Cisco, EMC, and VMware Partner on Giant Cloud Data-Center Thing

The long-rumored data center partnership between Cisco, EMC and VMware is at last a reality. The three companies have formed a new joint venture called Acadia. Its purpose: To sell and support V-Block, an integrated data center product that combines Cisco’s (CSCO) Unified Computing System, EMC’s (EMC) storage equipment, and VMWare’s (VMW) virtualization technology.

With V-Block, clients can build “private clouds” from which to draw computing resources. It’s an ambitious effort designed to capture a bigger piece of the IT infrastructure market by offering large unified systems designed to handle most of a business’s computing needs. As Cisco CEO John Chambers noted earlier today, the goal here is to more effectively target the market for cloud infrastructure and services, a market that could be worth as much as $350 billion.

It’s also a market loaded with with fierce competitors, IBM (IBM) and Hewlett-Packard (HPQ) among them. Not that this worries Chambers much. “Will this change the industry?” he asked during a conference call today. “Time will tell. I believe that it will be the partnership that people will look back on and say it changed the data center and clouds forever.”