Yukari Iwatani Kane, Reporter, The Wall Street Journal

High Hopes for Tackling Terror

November 6, 2009 at 8:15 am PT

Blowing away terrorists, apparently, never gets old.

The new videogame Call of Duty: Modern Warfare 2, set to hit stores Tuesday, is a sequel spawned by sequels. But rather than following the frequent pattern of franchises fading as they age, Modern Warfare 2 is the most highly anticipated game of the season.

“It’s the biggest launch in our history, bigger than Halo 3,” said Tony Bartel, merchandising and marketing chief for videogame retailer GameStop, which has been taking pre-orders since April.

The manufacturer, Activision Blizzard Inc. (ATVI), has been advertising the first-person shooter game since March.

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Tagged with: Activision Blizzard, advertising, Call of Duty: Modern Warfare 2, digital, first-person shooter, frontpage, GameStop, Halo 3, retail, software, terrorists, The Wall Street Journal, Tony Bartel, video game, Yukari Iwatani Kane

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