Kara Swisher

Recent Posts by Kara Swisher

Google Primer on AdMob Acquisition: We Can Believe We Ate the Whole Thing!

Google has a Web page up about today’s acquisition of AdMob for $750 million in stock, which includes the lovely image below of the differences between what the Silicon Valley companies do in the mobile advertising space.

Said Google (GOOG) on its site about the purchase:

“Mobile advertising is a rapidly growing and competitive space, and Google and AdMob are currently specializing in different areas. Though Google offers many forms of mobile advertising, its focus to date has been on mobile search ads, while AdMob’s focus has been mobile display ads and in-application ads.”

Translation: The Web search behemoth has been slower than molasses in the mobile and smart-phone ad space, sticking with boring blue text links of death, especially compared to the innovative and nimbler start-up, which is rocking the pretty ads.

So, we ate it.

Here’s the differences (click on the image to make it larger), according to Google:


Please see this disclosure related to me and Google.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus