Fox Releases an iPhone App for DVDs
Twentieth Century Fox is hoping to lure viewers back to the cratering DVD market–by offering them an endless series of digital distractions during home releases of the studio’s movies.
FoxPop, a technology that makes its debut next month, works like a specialized Twitter feed, offering up a string of trivia, photos and shopping suggestions during selected movies.
Users can run the application on their computers or their iPhones or iPod touches. It syncs with the movie, displaying material that is supposed to be relevant to what is happening on-screen at that moment.
FoxPop is to make its debut Dec. 1 with the home-video release of “Night at the Museum: Battle of the Smithsonian,” this year’s sequel to the 2006 Ben Stiller comedy. Fox hired a marketing company to write a string of informational tidbits and quizzes about the movie’s stars, props and setting, which is filled with artworks and artifacts from the museum’s archives.
