Realtors, Wary of Zillow, Build Their Own Data Tool

Realtors are fighting back against the idea that consumers might be able to use the Internet to bypass them.

The National Association of Realtors announced Monday a plan to give more data to real estate agents eager to show they can still provide valuable information at a time when more and more home shoppers rely on the Internet to bone up on the market.

The trade organization said it has acquired licenses for property-related data and related technology from Lender Processing Services Inc., or LPS. Terms weren’t disclosed, but NAR officials said in a presentation to members last week that they were investing $12 million in assets from LPS and its Cyberhomes unit.

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