Realtors, Wary of Zillow, Build Their Own Data Tool

November 10, 2009 at 5:00 am PT

Realtors are fighting back against the idea that consumers might be able to use the Internet to bypass them.

The National Association of Realtors announced Monday a plan to give more data to real estate agents eager to show they can still provide valuable information at a time when more and more home shoppers rely on the Internet to bone up on the market.

The trade organization said it has acquired licenses for property-related data and related technology from Lender Processing Services Inc., or LPS. Terms weren’t disclosed, but NAR officials said in a presentation to members last week that they were investing $12 million in assets from LPS and its Cyberhomes unit.

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Tagged with: consumers, Cyberhomes, developments, digital, economy, frontpage, Internet, James R. Hagerty, Lender Processing Services, National Association of REALTORS, realtors, software, The Wall Street Journal, Zillow

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