Kara Swisher

Recent Posts by Kara Swisher

TwinkedIn: The Reese's Cup Video of LinkedIn's Reid Hoffman and Twitter's Biz Stone


Guess what? It’s yet another online company going gaga over Twitter integration–this time LinkedIn is announcing a partnership with the microblogging service.

Microsoft (MSFT) and Google (GOOG) recently announced various ways they were lacing their various services with Twitter’s feed, mostly around search.

But LinkedIn’s partnership with Twitter is a little more robust and will roll out to everyone on the business networking site, according to a blog post by Allen Blue, LinkedIn’s co-founder and VP of product strategy:

“The idea is simple: When you set your status on LinkedIn you can now tweet it as well, amplifying it to your followers and real-time search services like Twitter Search and Bing. And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool.”

I spoke to Blue yesterday, and he said the deal was good for both sides.

“We want our users to get the broadest distribution possible to find what they are looking for,” said Blue. “And Twitter is trying to find ways to increase the value for business people on Twitter.”

Here is LinkedIn co-founder and Chairman Reid Hoffman and Twitter co-founder Biz Stone talking about the peanut butter and chocolate of it all in an adorkable video (it made me hungry, so excuse me while BoomTown goes and raids my kids’ Halloween stash):

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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle