Kara Swisher

Recent Posts by Kara Swisher

Apple Uses "Switchers" Ad to Keeping Smacking Windows 7

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While sales of Windows 7 are doing well–especially compared to the Vista, the previous operating system, according to many reports–Apple (AAPL) is continuing to slap the Microsoft (MSFT) operating system software around.

There was a bunch of unusually mean-spirited “Get a Mac” ads right when Windows 7 was released in late October, all of which stressed consumers dying to switch to Apple when faced with the prospect of upgrading their Microsoft software.

Now there is a name for them: “PC Switchers.”

It sounds a little naughty.

The ads, which began appearing a week ago, are now widespread–once again taking over the New York Times Web front page, as well as over at Wired.

Apple needs to be aggressive, of course, as it tries to chip away at Microsoft’s PC hegemony, which remains largely intact. Stressing consumer satisfaction is a natural weapon, of course.

Thanks to MacDailyNews for uploading the advertising to its channel on YouTube; you also can see the new video embedded here:

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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”