Bing Back With a Bang

Looks like Bing’s September market share decline (as calculated by Hitwise) was more an anomaly than anything else. According to the latest figures from Hitwise, Bing’s share of the search market increased seven percent in October to 9.57 percent, evidently at the expense of both Google (GOOG) and Yahoo (YHOO). The search market share for both companies declined by one percent, Google’s to 70.60 percent and Yahoo’s to 16.14 percent. (See table below; click to enlarge.)

Good news for Microsoft (MSFT). Clearly, Bing’s traffic is not yet leveling out. That said, it should be noted that according to comScore (SCOR), whose search data are most highly regarded by Wall Street, Bing never lost search market share in the U.S.