Fwix Unveils Revenue-Sharing Plan for Hyperlocal Bloggers
An online news start-up is going where Google (GOOG) and other giants haven’t: sharing revenue with the people who write the news.
Fwix, a one-year-old start-up backed by BlueRun Ventures, is one of a growing number of portals for “hyperlocal” news, a buzzword that refers to sites about schools, culture, gossip and other information on a neighborhood level. Other hyperlocal aggregators include Outside.In and EveryBlock. Some, like Patch, have their own staff, while others, like Fwix, mostly organize news written by bloggers and community members.
Now Fwix is launching a new advertising product, AdWire, and agreeing to split revenue with the people who write the local information, laying down the gauntlet against big news aggregators from Google on down.