Kara Swisher

Recent Posts by Kara Swisher

The Missing Final Chapter of Auletta's Google Book: 25 Media Maxims


Last week, New Yorker writer Ken Auletta launched his new book on the search giant: “Googled: The End of the World as We Know It.”

But one final chapter was actually cut from the book, which Auletta posted this past weekend on his Web site.

Auletta emailed BoomTown, explaining that he killed it because it was “not organic to the book’s narrative, and because I feared it [would] muddy the books purpose, casting it as a How-To book.”

The chapter contains 25 media maxims or things Auletta learned from covering the media and Google (GOOG), kicking off by recounting Apple (AAPL) CEO Steve Jobs’s famous “Stay Hungry, Stay Foolish” commencement speech at Stanford University in 2005 (see video below).

Included among Auletta’s maxims: “Passion Is Required,” “Vision Is Required” and “Don’t Ignore the Human Factor.”

Here’s the chapter in its entirety:

And here is a video interview I did with Auletta at his book party in San Francisco last week, followed by the Jobs’s speech:

Please see this disclosure related to me and Google.

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik