Thanks, iPhone: 2,000 Percent Increase in Bay Area Data Traffic Since 2008, Says AT&T
Bay Area iPhone users, relief is on the way: This morning, AT&T said it has almost completed a $65 million upgrade to its network in the region. The carrier has upgraded close to 850 cell sites in an effort to better handle the massive surge in data traffic it has seen in and around San Francisco since the debut of Apple’s iPhone.
Make no mistake, that surge has been massive. Says AT&T (T): “Since 2008 AT&T’s network in the San Francisco area has experienced a 3G data traffic increase of 2,000 percent.”
Wow. No wonder my calls kept dropping at that last Apple (AAPL) event in San Francisco (yes, an iPhone 3G repeatedly dropping calls at Apple’s Sept. invitation-only music gathering). In any event, the upgrade, which includes the bolstering of backbone infrastructure, should result in better coverage, 3G performance and in-building penetration.
“More than ever before, customers look to wireless communications to stay in touch with family, friends and business colleagues,” said Terry Stenzel, AT&T vice president and general manager for Northern California/Reno. “The additional spectrum helps to enhance the 3G network so that our customers have the best experience when they make a call, check an e-mail, download a video or song, access applications or surf the Internet on their AT&T device.”