Peter Kafka

Recent Posts by Peter Kafka

Vevo, Big Music’s Hulu, Launches Dec. 8

vevo-logoVevo, the music industry’s attempt to create a Hulu-like site for its music videos, will formally launch Dec. 8. The site, which is co-owned by Vivendi’s Universal Music Group, Sony’s (SNE) music label and Abu Dhabi Media, will host a New York kick-off event that day.

For those who haven’t been following along, here’s what we know about Vevo:

  • It will be powered by Google’s (GOOG) YouTube, which will share ad revenue with the joint venture.
  • It is being run by Rio Caraeff, Universal’s veteran digital guy.
  • In addition to its equity partnership, its distribution strategy is modeled after Hulu: Sony and Universal videos will appear exclusively on the site and/or YouTube, but the site plans on licensing its stream to other outlets, as Hulu does with portals like MySpace and Comcast’s (CMCSA) Fancast. One obvious place to license the stuff: Hulu itself.
  • Neither EMI nor Warner Music Group (WMG), which has created its own Vevo-like channel with YouTube, is participating in the venture, but they could.

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik