China Mobile Counts on 3G for Its Growth

China Mobile Ltd. (CHL), the world’s largest mobile operator by subscribers, is pinning its hopes on new third-generation services such as mobile television and mobile readers to drive growth amid increasing competition and falling voice revenue.

Chairman Wang Jianzhou said Thursday the company plans to launch mobile-reader services next year and is working with Datang Telecom Technology Co., Taiwan’s Hon Hai Precision Industry Co. and Hanwang Technology Co. on electronic reading devices.

It is also planning to launch a trial service for mobile TV on third-generation handsets by the end of this year.

Mr. Wang said the company is targeting several million subscribers to its mobile-TV service in the first year and tens of millions of users in the second year.

The new services should help China Mobile achieve profit growth, he said.

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