Peter Kafka

Recent Posts by Peter Kafka

Meta Men: Yahoo Advertises Advertising to Advertisers

What if somebody made a version of “Mad Men,” but replaced the nostalgia and sex appeal with timeliness and accuracy? It would be sort of amusing, in small doses. Like this clip Yahoo (YHOO) made with other pitchmen in mind:

Personally, I think this stuff needs to be a lot shorter, like the industry satire that CollegeHumor put together a while back. But whatever. It’s amusing enough, and it’s not aimed at me, anyway.

Which is a good reminder that despite what armchair ad critics like me have to say, a lot of the rebranding efforts that Yahoo, and now, AOL, have underway aren’t aimed at us anyway: They’re aimed at a relatively small number of ad buyers, planners and other pros who decide where marketing money goes. But we’re still going to enjoy assessing them.

And yes, while we’re at it, let’s note that this video is running on YouTube, which is owned by Google (GOOG). What does Carol Bartz plan to do about video, anyway?


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik