Just the Bangers, Porridge and iPhone for Ya Then, Luv?
As incongruous as it might seem, Apple’s iPhone is headed to the shelves of Tesco, the U.K. supermarket chain.
The retailer, which offers cell service through its Tesco Mobile joint venture with O2, will begin selling Apple’s super-smartphone “shortly” through its Tesco Phone Shops and online via Tesco Direct. Said a spokesperson for the company: “We would love to get it in our stores before Christmas and would love to bring a bit of Tesco value to the iPhone and offer something very different to what is out there.”
Sounds like the U.K. can expect a bit of an iPhone price war in the next few months. A nice move for Apple (AAPL), which will obviously benefit from the increase in distribution and the resulting sales.