Kara Swisher

Recent Posts by Kara Swisher

Bing Keeps Up the New Features Rollouts–BoomTown Will Liveblog a Microsoft Showcase at 10 am PT!

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This morning, a passel of top Microsoft search execs is rolling into downtown San Francisco to show off even more new features for Bing.

They include: Satya Nadella, SVP for research and development for the Online Services Division; Harry Shum, a corporate VP who is leading core search development; MSN Corporate VP Erik Jorgensen; and Brian MacDonald, corporate VP for Core Search Program Management.

The rolling-stone-gathers-no-moss team at the software giant–which has been seeing some promising progress in its quest to raise its search market share with its snappy new service–has announced an ongoing series of features since Bing was launched earlier this year.

Besides the joy of driving the Google (GOOG) search bigfoots nuts–said one exec at the search giant to me recently in an indignant tone: “You know, we have all those features ready and could add them anytime!”–it’s probably fun to crow about being innovative at Microsoft (MSFT), not exactly the company that would pop to mind when that Silicon Valley prayer word is invoked.

So, what’s next? BoomTown has no idea, but I will be letting you know as soon as I do, via liveblogging the event, which starts at 10 am!

UPDATE: Tom Warren at Neowin.net speculates that the features could include a “Bing Explorer,” which “aims to seamlessly search and browse to find, re-find and discover.” Would that this event were that interesting!

Until then, here is the lovely invite I got from the Softies or Bingies or whatever:

Hi Kara,

You are cordially invited to join us for a Bing news event, Wednesday, December 2 from 10:00-11:00 a.m. at the Microsoft San Francisco offices. Microsoft executives Satya Nadella, Harry Shum, Erik Jorgensen, Brian MacDonald and others will showcase and demo several new Bing features. We will begin promptly at 10 a.m. Please feel free to join us if you can spare the time!

Microsoft San Francisco
835 Market Street
San Francisco, CA 94103

Please let me know if you’re interested in attending. Hope to see you there!

Until he speaks later today, here is a video interview I did with Nadella right after Microsoft struck its search and advertising partnership with Yahoo (YHOO) this summer:

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik