Tiger Woods's Online Rep Takes a Hit

The ongoing coverage of Tiger Woods after his car accident last week has taken a toll on his online reputation, digital-marketing firm Zeta Interactive said.

The New York agency monitors blogs, tweets and other online posts to gauge positive and negative “buzz” about celebrities, companies and other topics.

Mr. Woods’s buzz rating was overwhelmingly (91 percent) positive prior to the accident but has since dipped to 74 percent positive, 26 percent negative.

In contrast, David Letterman’s positive buzz rose to 79 percent positive, 21 percent negative, five days after his infidelity scandal broke, up from 76 percent/24 percent. Other celebrities, including Alex Rodriguez, Rihanna and Robert Pattinson, have also seen their ratings hold steady or even rise amid unflattering news reports. Prior to the accident, Mr. Woods had a higher positive-buzz rating than all of them, according to Zeta.

Mr. Woods was injured around 2:25 a.m. Friday after crashing his SUV into a fire hydrant and tree. Although tabloids have speculated that he and his wife, Elin Nordegren, were fighting, the police said that neither alcohol nor domestic-violence claims were involved.

Read the rest of this post on the original site


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »