Coke Tries Facial-Recognition on Facebook

Coca-Cola (COKE) wants you to know that Coke Zero is a lot like Coca-Cola Classic. It believes this so strongly that it’s willing to do something unusual to drive the point home, like introducing you to your own doppelganger.

Enter the Facial Profiler. The Profiler is a new Facebook application that lets members upload photos of themselves and match them with a similar-looking Facial Profiler user. The idea is that you can find your mirror image, just the way Coke has found its reflection in Coke Zero.

The app, which launches today, has been soliciting submissions to build a database with enough photos to reach critical mass. Once a photo is uploaded, its features are analyzed and rated. Users can then vote on the results, which the developers hope will improve its ratings over time. The software is based on the same kind of technology used by law-enforcement agencies to locate individuals within large pools of people.

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