Kara Swisher

Recent Posts by Kara Swisher

Google to Hold an Anything-Bing-Can-Do-We-Can-Do-Better Search Event (and Singalong?) Monday

Please see this disclosure related to me and Google.

google search(1)

Google answered BoomTown’s blatantly begging plea to call, write or just say hi after I was inundated with news about Bing search from Microsoft (MSFT) this week–emailing yesterday about a “search event” to be held Monday in Silicon Valley.

It will be at the Computer History Museum, and the PR minion who wrote me (see email below) noted “there’ll be lots of news.”

News? Well, you don’t have to ask me and my Flip twice!

Included in the confab will be Google VP of Search Products & User Experience Marissa Mayer, VP of Engineering and Renaissance man Vic Gundotra and Google Fellow Amit Singhal, who is known as the master of ranking algorithm and search quality.

Already, I feel dumber than a box of hammers. But, can I resist? Of course not!

Sources tell me the event is for unveiling a wide range of feature updates to the Google service, probably to take some of its search innovations out for a showy walk around the park before Bing sucks up all the PR oxygen.

Here’s the note I got:

Hey Kara,

Hope you’re doing well. Wanted to check in quickly to see if you or someone else from ATD might be interested in attending the Google search event being held at the Computer History Museum on Monday. There’ll be a lot of news, as well as an opportunity to speak with execs like Marissa Mayer, Vic Gundotra, and Amit Singhal. Would definitely be worth your time.

Let me know if you’re interested and we’ll get you signed up.

Now, if Yahoo (YHOO) would only throw a look-at-me-too search event soon, it will be a trifecta!

Until Monday, please enjoy a video of one of my favorite musical scenes and songs–mostly due to the line, “You couldn’t give me a lesson in long-distance spitting!”–from the movie version of “Annie Get Your Gun,” sung by the perfect Betty Hutton and Howard Keel:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus