Admitting You Have a Problem Is the First Step, AT&T

AT&T is finally owning up to the poor wireless coverage of which it is often accused. Monday, the company released an iPhone application that lets users report subpar network performance. Called Mark the Spot (iTunes link), the app uses geolocation to pinpoint the iPhone’s location and offers users a menu of complaints from which to choose: Dropped call, failed call, no coverage, data failure, and poor data quality. That information is then passed on to AT&T’s (T) operations team, which uses it to fine-tune network performance.

A welcome and proactive move for AT&T, which has been just murdered by widespread complaints about the quality, coverage and speed of its network lately. That said, it is somewhat remarkable to learn that AT&T isn’t really sure of where, exactly, the holes in its network are.

Hey, AT&T, can you hear me now?

PREVIOUSLY:

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