Augmented Reality Start-Up Tonchidot Moves Beyond Buzz

Last year, Japanese start-up Tonchidot Corp. stole the show at a technology conference in San Francisco where 50 young companies across various industries demonstrated their wares.

Tonchidot Chief Executive Takahito Iguchi, facing tough questions from a savvy audience about his company’s “augmented reality” technology, gave a series of emphatic single-word answers, exhibiting a never-say-die attitude that delighted the TechCrunch 50 conference crowd.

After claiming that Tonchidot would never be sold to a larger tech company–and briefly pumping his fist in the air–Iguchi ended a flamboyant presentation by shouting, “Join us!” The video of that presentation and a demo of its product has been watched tens of thousands of times on YouTube, and the company spurred lively debate for weeks in the tech blogosphere.

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