NPR: All Apps Considered
National Public Radio is ramping up its mobile presence. Following the summer launch of a well-received app for Apple’s (AAPL) iPhone, the broadcaster is rolling out an expanded mobile site and an NPR News app for Android, Google’s (GOOG) mobile OS.
NPR Mobile Web has been redesigned for better cross-platform functionality. And its station list has been expanded beyond the 55 it had at launch to include all NPR member stations.
NPR News app, which should be available to Android users later this month, is similar in user functionality to the broadcaster’s iPhone application. But unlike the iPhone app, NPR News app for Android is open and can be customized and improved upon by member stations.
“With the Android app, we can let the stations incorporate their own apps into ours,” Kinsey Wilson, NPR’s SVP/GM of digital media, told Paid Content. “Some stations are more advanced digitally than others. We’re working with them about becoming more robust providers of local news, which will keep them relevant. And we can share our programming and theirs on one app. That expands the opportunities for all of us.”