Howard Stern Rethinks Radio Gig
Sirius XM Radio Inc. (SIRI) recently succeeded in reversing a troublesome decline in its subscribers. Now it is facing a possible decline in its star wattage.
“I don’t think I’m going to be re-signing,” said morning-show host Howard Stern on the air last month. “I know exactly what I want to do here,” he said, in terms of a less time-consuming schedule, “and I don’t know if it would interest them,” meaning his bosses. That leaves open the question of what Mr. Stern will do once his contract with Sirius expires at the end of next year. Pre-negotiating posturing is already well under way.
On the same show where he questioned his prospects, Mr. Stern pronounced his current gig on satellite “the best job in radio I’ve ever had.” But it could also be true that he is angling for a change.
Mr. Stern signed up with Sirius in late 2004, but he didn’t join the company until 15 months later.