According to NPD, Apple’s new 27-inch iMac has been among the best-selling desktop machines these past few months. Evidently, it is the most problem-plagued as well. As I write this, there are 82 pages of complaints about the machine on Apple’s support site, all from customers who claim the displays on their 27-inch iMacs flicker or otherwise distort sporadically (see video below).
It’s interesting, then, to learn that Apple is delaying shipment of both its 27-inch iMac models by two weeks. That seems an ill-timed postponement, one that will likely push many orders past the Christmas holiday.
Reached for comment, Apple (AAPL) offered little in the way of explanation: “The new iMac has been a huge hit and we are working hard to fulfill orders as quickly as possible,” a company spokesperson told me. “We apologize for any inconvenience or delay in delivery this may cause our customers.” He did not address issues with the machine’s display or reports that they might be responsible for the two-week shipping delay.
So it’s not entirely clear what’s going on here. It could be that Apple is delaying shipment of the 27-inch machines until it resolves display issues. Or it could also be that demand for the machine is so great, Apple simply can’t keep up with it. If the former, this is a potential blow to the company, which could see holiday sales adversely affected. If the latter, Apple may be headed for another blowout quarter. We won’t know the answer until Apple tells us or until it next reports quarterly earnings.