Huffington Post Adds Paid Tweets

Huffington Post is selling advertising space to marketers who weigh in on articles via comments and tweets.

The Web site said in AdAge that no advertisers have signed on yet and that it would help them figure out how to best inject their messages into relevant parts of the site. Greg Coleman, HuffPo’s president and a former Yahoo (YHOO) and AOL (AOL) exec, said a company seeking advertising around the World Series might tweet about baseball, for example.

“You cannot use the social engagement for the purposes of really hawking your products,” he told AdAge. “The advertiser is really put in a position where they need to add value to the conversation that’s taking place.”

The initiative is already generating discussion, not surprisingly, on Twitter, where some users wondered if the extra revenue would go toward compensating the site’s unpaid bloggers. “Losing respect for them, min by min,” Casey Rentz tweeted. Others were more sympathetic: “I have decided that sponsored tweets (a la the HuffPo) are okay, as long as they are clearly marked. I may be a brand tweeter one day,” Jill Elswick wrote.

Read the rest of this post on the original site

Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »