Insider Pushes Ma Bell Beyond Just Phones

Glenn Lurie spends most days thinking up ways to put cellphone chips everywhere but phones. Picture frames, computers, even children’s toys. He dreams up new, untested calling-rate plans and develops strategies to put stodgy AT&T (T) atop new and unproven markets.

Mr. Lurie is in charge of a bet AT&T Inc. is making that wireless services for new gadgets could substantially increase its $124 billion-a-year business. The secretive group–AT&T won’t disclose the group’s budget or staff size–is on a mission to entrench the nation’s largest phone company in services for new wireless devices.

A number of these devices, such as e-readers and netbooks, are already on store shelves. AT&T has jumped into the nascent market and taken an early lead by supporting more devices than competitors. Last week, it disclosed a deal to carry on its network an electronic-book reader from British start-up Interead Ltd., adding a fifth e-reader to a lineup that already includes Inc.’s (AMZN) Kindle and Barnes & Noble Inc.’s (BKS) upcoming Nook.

Read the rest of this post on the original site

Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »