Peter Kafka

Recent Posts by Peter Kafka

YouTube’s Most Popular Clips: 10 Videos, a Lot of Music and Half a Billion Views

pitbullOne more argument for Vevo, big music’s new video site, via YouTube, the company that’s powering the site: A list of the year’s most popular clips–which are dominated by music videos.

Music videos are so popular on Google’s (GOOG) video site, in fact, that YouTube had to break its most watched list into two lists–music videos and everything else. If it hadn’t, then people like you and me, who have only a vague idea who Pitbull and Keri Hilson are, would have been totally baffled.

Speaking of baffling, you’ll note that two of the 10 videos below aren’t actually from YouTube at all, but from France’s DailyMotion. For whatever reason–at this point I’ve basically given up trying to figure out the vagaries of YouTube’s rights and clearances–YouTube still isn’t letting people embed the Susan Boyle clip. And U.S. viewers, at least, can’t watch the Hilson clip at all. Go figure.

Most Watched YouTube videos (Global):

1. Susan Boyle – Britain’s Got Talent (120+ million views)


2. David After Dentist (37+ million views)


3. JK Wedding Entrance Dance (33+ million views)


4. New Moon Movie Trailer (31+ million views)


5. Evian Roller Babies (27+ million views)


Most Watched music videos on YouTube (Global):

1. Pitbull “I Know You Want Me” (82+ million views)


2. Miley Cyrus “The Climb” (64+ million views)


3. Miley Cyrus “Party in the U.S.A.” (54+ million views)


4. The Lonely Island “I’m on a Boat” (48+ million views)


5. Keri Hilson “Knock You Down” (35+ million views)


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google