Milestone at Pandora Web Radio
Pandora Media Inc. said its personalized online radio service doubled in size this year, topping 40 million registered users. Of those, some 15 million people visited the Web site each month, said Tim Westergren, Pandora’s chief executive. Almost all stream the radio content.
The numbers illustrate Pandora’s challenge to regular broadcast radio’s online programming. Some 22 million people listen to regular radio stations’ streams each week, compared with 15 million for Internet-only stations such as Pandora, according to Edison Research Inc. and Arbitron Inc.
CC Media Holdings Inc.’s Clear Channel Radio (CCO) says it has about 8 million listeners who stream its programming each month.
