Shopping Procrastination Ends Today, Free Shipping Day

There’s still a week to go before Christmas, but the holiday shopping season for online buyers is about to end.

Because of the extra time required to ship products, Thursday and Friday are deadlines for standard shipping at most sites in the U.S. Online retail giant Amazon.com (AMZN) says that today is the last day it will guarantee free delivery by Christmas for orders over $25.

To build buzz–and push sales–some 741 sites have joined to dub this “Free Shipping Day.” Luke Knowles, who first organized the event last year for his site, Freeshippingday.com, said that 384 of those retailers are offering free shipping on all orders today.

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